PONTURE

REBRANDING
Mar 2022
Project Overview
In the Growth Hacking module, we worked with ZlideOn, a zipper company, to boost their online sales. Growth hacking, a marketing subfield, focuses on achieving rapid growth for startups with limited budgets.
My Contributions
We focused on creating a brand book with the brand story, logo, color palette, typography, and mockups. My main roles were competitor research, stylescape, photos, and mockups.
Competitor research
A screenshot of Ponture's competitor analysis - focused on copywriting and tone of voice A screenshot of Ponture's competitor analysis - focused on copywriting and tone of voice A screenshot of Ponture's competitors analysis focus their call to action buttons and targeted customers
Stylescape
Ponture's rebranding stylescape
Brand book
Ponture's rebranding stylescape - introduction
Ponture's rebranding stylescape - story
Ponture's rebranding stylescape - logo
Ponture's rebranding stylescape - colours palette
Ponture's rebranding stylescape - Icon
Ponture's rebranding stylescape - typography
Ponture's rebranding stylescape - photo
Ponture's rebranding stylescape - mockups
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